THE CONTEXT
For my graphic design class this semester, we had the opportunity to design a campaign for YETI and have our work reviewed by the brand team at YETI. As if that wasn't exciting enough, the top 3 campaigns would win YETI products.
"We developed the RESCUES™ Program, to put good gear back to good use. It’s not enough to save products from the landfill if they’re not serving their purpose. Whether brand new, unboxed, or field-tested, if it’s not in use, it’s going to waste"
- YETI RESCUES™ Brief
THE Insight
For me, what stuck out the most with YETI RESCUES™ was the dedication to giving quality products a second chance. Inspired by this comeback story, I found YETI Brand Ambassadors who reflect the idea of never giving up. You don't give up on yourself. Why should your gear?
The Campaign
Digital Banner Ad
and THE REVIEWS ARE IN!
Special thanks to Ginny Golden and the team at YETI! I came in second place and am now the PROUD owner of a 36oz YETI Rambler!
"Tying together the long-lasting durability of our gear to the human endurance of our people captures the essence of our brand, our community and our beliefs."
- Ginny Golden, Executive Creative Director at YETI
"Wait Megan I always forget you're good at this."
- My Roommates
"Would have been my pick for first place"
- My Professor
"It is such a conceptually sound and visually stunning execution. I MUST hire this woman!"
- You just now, probably