THE BRIEF
REMIND a generation raised on comfort
THAT Kraft Mac & Cheese feeds bellies and souls
BY emphasizing the comfort and convenience of Kraft Mac & Cheese Products
THE insight
If breakfast is the “most important” meal of the day, then dinner is the hardest. Every single day we are faced with the same question: what's for dinner? When dinner is the problem, Kraft is the solution. Whether you’ve done too much or haven’t even started, Kraft Mac & Cheese is there for you at the end of any day.
THE campaign
Social Media Posts
OUT OF HOME
