Instead of making sourdough starters during the COVID-19 pandemic, my family committed to turning our shed into a bar. Now, 5 years later, our shed has become O'Connor's Public House. As part of a personal project, I took it upon myself to establish a brand identity.
How it started
How it's going (featuring Mckenna and Bianca)
The LOGo
BEHIND THE SCENES
While every project is different, I almost always start with a brain dump. From sketching with paper and pen to diving into Google rabbit holes, I have to get messy before I can clean it up. Here, I wanted to give y'all a VIP tour of my brain through my sketches.
For this project, I started with online research. Here, you can see how my research impacts the final product.
When sketching, sometimes my brain goes too fast for spelling.